Channel Marketing Manager

Location: London

Job Description

Our partner markets division has been reinvigorated with a new focus over the last 12 months and is going to be the biggest area of growth for our business over the next financial year. Whilst we have provided skeleton marketing support activities up until now, it’s time to give this division the attention it deserves to support the sales team, and our channel partners, and to really make a difference in growing the reputation and awareness of our brand. To achieve this, we’re looking to recruit a vibrant and hands-on channel marketing manager with some experience of working within IT/Technology/Telco/Managed Services providers. You will be responsible for driving forward the marketing plan, raising awareness of our products and services, generating good quality sales opportunities, and supporting our partners with their own marketing efforts.

Our strategy for the channel is to take them on a recruit, enable and grow journey so you will be responsible for creating a compelling marketing plan that achieves this. You will work closely with the rest of the marketing team to coordinate and plan activities, and create content, in line with the overall marketing plan.

Key Responsibilities

Be responsible for creating strategic plans and implementing such plans.

Plan, develop and execute all marketing activity in line with the marketing plan.

Manage and maintain relevant website content

Work with the digital marketing team to optimise online presence and brand awareness through website, SEO, PPC, link building and social media in these specific sectors.

Create and manage content, produce additional blogs, videos, whitepapers and infographics, where relevant for the Channel

Create a contact strategy for communicating with existing partners and produce a content plan so the communication is relevant

Plan, execute and report on direct (email) marketing campaigns

Create a programme of relevant events (educational and hospitality) and exhibitions and be responsible for full end-to-end management of them including generating positive ROI

Produce marketing materials to support the sale of products and services, including copywriting and proofreading

Key Skills

  • Confident communicator and presenter
  • Strong writing, editing and proof reading skills
  • Must be able to write copy
  • Must have strong attention to detail
  • Creativity and imagination.
  • Excellent project management and time management skills
  • Event management experience
  • Good interpersonal skills and ability to work well in a team

Ready to Apply?

To apply, please submit a CV and cover letter to Recruitment Manager, David Wilson at recruitment@node4.co.uk.
No agencies please.