Node4 to showcase revamped partner offering at Channel Live

Monday 4th September 2017 • 4 min read
Rohini Syal, Marketing Communications Manager

Revamped ‘Partner Markets’ central to ambitious growth

Node4 will be using this month’s Channel Live as the platform for its evolved Partner Markets indirect business.

Following this year’s appointment of Andy Wilson, a channel stalwart with more than 20 years’ experience; Node4 has its sights firmly set on growth with its Partner Markets business which is now a driving force behind the firm’s 2020 growth plans.

Node4 has successfully achieved revenues of £33m for this financial year, of which 40% was attributable to indirect sales. The leading IT and Communications solutions provider has now rebuilt its channel proposition to support its ambitious growth plans.

Andy has held senior positions at some of the UK tech scene’s biggest players, and is now leading the business’s new channel approach through the launch of its ‘Hidden in Plain Sight’ campaign.

Aimed at educating the channel on the growth of Node4, the new campaign shows how the company has transformed from a data centre business to a leading IT provider of cloud based technologies targeted towards the mid-market based on a proposition, ‘channel without challenge’.

This all starts on 12th September at the NEC in Birmingham. The Node4 Mobile Solution Centre will be positioned on stand 650 with the team ready to meet delegates, meanwhile on 13th September, Director of Channel Andy Wilson will be addressing delegates with his keynote on How can the Channel develop the services that the mid-market needs?

Since Node4 was established in 2003, the company has made a significant investment in its own infrastructure, working with some of the market’s leading vendors, and supplying industry-leading cloud-based solutions across the full spectrum of business sectors.

The business offers a complete end-to-end solution with a fast-growing cloud services portfolio and growing in-house technical skill-set. Also with more than 60 accreditations from Cisco alone, together with multiple accreditations from NetApp, Microsoft, Fortinet, Zerto and most recently Veeam, the business is keen to ensure that the channel gains access to this full portfolio.

Wilson’s channel vision is very much a one based around innovative thinking and service; with an ambition to becoming the number one channel partner for helping partners to grow their business through innovation, underpinned by achieving the highest NPS in the industry.

He said; “We believe in a channel without challenge ethos which means supporting our partners to address the real-life issues their customers are facing and are looking to overcome. We do that through innovative products and solutions, underpinned with market leading technical expertise and support.

“Too many organisations fail to look at their partners’ customers and their challenges, and we believe that will be key to our success and a reason we invest so heavily in our mid-market research.

“However, we do need to educate the market on the scale of Node4. I have discovered that people think Node4 was just a data centre business. However, we offer so much more and that is a myth I am trying to dispel, which is part of the role I will be playing over the next six months.

“Over the last 12-18 months we have been enhancing the business, and we will continue to do so, through our strategic build and acquisition, as well as further industry insights. We have heavily invested in both of our infrastructure and vendor relationships as a business to provide a true channel differentiation across the partner market.

“We’re looking forward to meeting delegates at Channel Live and discussing how Node4 Partner Markets can work with them and their customers to overcome business challenges and deliver growth through our solutions and expertise.”

Supported by findings in its ‘Mid-Market UC Deployment in 2017’ research; Node4 Partner Markets is focussing its attention on working with partners to help their customers address three main business challenges: cloud/IT transformation; workplace optimisation through UC and collaboration; and, IT Security, by challenging convention on layered security and supporting businesses to focus on their risk profile rather than product and threat.

Find out more about Channel Live here.

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